Impact of Organizational Culture on Financial Performance: Evidence from Qatari Listed Companies

The study explores the relationship between organizational culture and financial performance, focusing on Qatari-listed companies. Drawing from existing literature, the research emphasizes the critical role of culture in shaping an organization's strategy, coordination, and overall performance. The study utilizes Denison's Organizational Culture Model, examining traits such as involvement, consistency, adaptability, and mission, and their influence on financial metrics like return on assets (ROA), return on sales (ROS), and return on investment (ROI). Quantitative data was collected through surveys and financial reports, focusing on 40 companies listed on the Qatar Exchange. The analysis reveals varying correlations between organizational culture traits and financial performance. Specifically, the involvement trait showed a moderate negative correlation with financial performance, particularly ROA and ROI. However, the study finds no statistically significant relationship between other cultural traits, such as mission and adaptability, and financial outcomes. The findings suggest that organizational culture plays a role in financial performance but may not be the sole determinant. The research calls for a broader understanding of cultural influences and highlights the need for top management to foster a more comprehensive view of organizational culture. Recommendations include strengthening cultural awareness and aligning strategic initiatives with cultural traits to drive sustainable growth.